On November 22, 2024, a promotional video shoot was conducted in Panabo City, Katipunan, and Tagum City, Davao del Norte, with the aim of showcasing the vibrant coconut industry of the province. The shoot aimed to capture the entire coconut production process, from farm to table.
The morning session commenced with a visit to Healthy Sweets Mindanao Corporation in Panabo City. The team from Sine South Motion Pictures captured the lush coconut farms, the harvesting process, and the meticulous steps involved in transforming fresh coconut sap into delectable coconut sugar. Subsequently, they proceeded to Katipunan Small Coconut Farmers Multi-Purpose Cooperative to document the activities of whole nut buying and copra processing, highlighting the cooperative’s role in supporting local farmers.
In the afternoon, the team ventured to Tagum City to visit Its All About Buko Company. Here, they captured the production process of popular coconut-based delicacies such as buko pie, buko tart, and fresh buko juice. The final stop was at the DavNor Pasalubong Shop, where a variety of coconut products were showcased. Individual product shoots were conducted to highlight the unique features and benefits of each item.
The successful video shoot captured stunning visuals that effectively convey the richness and diversity of Davao del Norte’s coconut industry. The footage will be used to create a compelling promotional video that will attract local and international audiences, boosting the province’s reputation as a major producer of high-quality coconut products.